Cadbury Dairy

Cadbury Dairy milk is in the mature stage of the product life cycle, the reason being is that it is a well-established product since 1905. The maturity point is generally reached when about half the potential users have adopted the product. Since Cadbury Dairy Milk is Australia’s favourite chocolate, it is safe to say that there is already consumer trust and loyalty to the brand. However customers still need continued satisfaction and loyalty, built on lower cost, differentiation or customer service. Seeing that Cadbury chocolate is considered a common brand name in households all over Australia, there is nothing within the external environment that should be modified and it will remain in a strong steady position in the confectionery industry. Product: In order to continue generating sales, Cadbury took into consideration one of the threats that the confectionery industry is facing today. Consumers are becoming more health conscious; therefore Cadbury will support and promote physical activity by giving away mountain bikes to 100 lucky winners around Australia! The promotion will only feature in the Cadbury Dairy Milk chocolate block range: including the Fruit and Nut, Hazelnut etc†¦ Featured on the wrapping will be, â€Å"WIN A MOUNTAIN BIKE† with a picture of the bike that will be won. Price: The pricing of Dairy Milk Chocolate will also maintain the same pricing strategies to remain competitive with its competitors Nestle and Mars. Place: The distribution of Cadbury Dairy Milk should be at its maximum capacity, remaining readily available in supermarkets, convenience stores, seven elevens and kiosks. Promotion: Cadbury should continue to generate promotions to remind and encourage consumers to purchase Dairy milk chocolate. In order to maintain the sales of Dairy Milk, sales promotion should be implemented to generate growth. This is done by creating advertisements on Television and in-store promotional posters to display the promotion that is running. The television and in-store promotion is to inform consumers of the promotion that is currently running. The sales promotion will be â€Å"WIN A MOUNTAIN BIKE† This promotion is for the Cadbury Dairy Milk block chocolate range. Every consumer that purchases a block range from Cadbury’s will have the opportunity to enter the competition by text via SMS a code that is given inside the wrapper. f. ) Marketing Action Plans: A key objective is to hold current customers and to maintain and increase the retail and brand market share to make sure that the Cadbury brand and products remain one of the top selling confectionery brands in Australia. Since Cadbury Dairy Milk is in the top five selling chocolates list, there will be no need for any tremendous change. A good way to promote The other Cadbury block chocolate range such as Fruit and nut and Hazelnut†¦etc will also have his competition. Price: Cadbury’s human resources department will need to find a place that will provide us with the mountain bikes. The costing of the bikes and the overall promotions will need to be considered, as Cadbury does not want to spend so much on promotions, when Cadbury Dairy Milk is not declining any time soon. Promotion: Pictures of this new competition will need to be put in magazines such as: Women’s day, News Idea, newspapers†¦. etc†¦designers will be needed to create the advertisements for this promotion. However, to promote Cadbury Dairy Milk’s new competition, television is the key to ensure that viewers all around Australia will know about the â€Å"WIN A MOUNTAIN BIKE† promotion. As television is the main and preferred type of advertising, it is certain that consumers will know about the competition faster. And in addition to that, the Cadbury chocolate commercials will still be showing, to heighten promotions. It is best to air the promotion on television between 4:00 pm – 9:00pm, since that is the time when consumers are most likely to be at home. Place: The exposure of Cadbury Dairy Milk promotion will need to be more publicized in convenience stores and kiosks in the form of a poster. g. ) Management of the marketing effort and the marketing function: In order to make sure that they marketing effort and function works accordingly a few steps have to be taken in regards to the management of the planning. The three step process that will have to be put in place will be based around †¢Marketing Implementation –The process of putting marketing strategies into action †¢Intended Strategy The strategy that the company decides on during the planning phase †¢Realized Strategy – The strategy that actually takes place Cadbury must be able to respond and adapt to its internal marketing department. Coordinating internal exchanges between the firm and its employees to achieve successful external exchanges between the firm and its customers is very important as it allows for a gauge or a measure to be received as a result of acceptance and understanding. In regards to the marketing activities it all starts within the Cadbury management team. The ability to motivate marketing personnel plays a large part in the initial process to get the promotional idea off the ground, once the team is able to have a grip of the idea that tackles the current health issue and that a bike will be awarded as a prize and health product then extreme communication within the marketing unit will be essential. Openness and responsiveness from other marketing departments will be just as important to make sure that the management and strategy travels across all channels. This will be indispensable to the organizing and coordinating of marketing activities which then lead to a schedule for implementation. The marketing control process consists of three steps; Establishment of control standards, Evaluation of actual performance relative to established standards and corrective action if necessary. A few key guidelines that will help Cadbury in controlling marketing activities: Within the Marketing Control Process †¢Establishing performance standards and trying to match actual performance to those standards Establishing Performance Standards Expected levels of performance †¢Taking Corrective Action oImprove actual performance oReduce or change the performance standards oDo both †¢Problems in Controlling Marketing Activities oLack of the information required to control activities oUncontrollable influence of market environment changes on marketing activities oTime lag that occurs between marketing campaigns and their results delays corrective actions A few problems can also occur in the controlling of marketing activities, however the ability to act on these problems will only make the campaign more successful and responsive.

Summery 2 Essay Example | Topics and Well Written Essays - 500 words

Summery 2 - Essay Example The intricate nature by which most people try to protect their privacy from the outside world may be astonishing, but it is not something that is new. This paper will examine the issues presented by the article, and find out how people can use this information to their benefit. The article cites that the end of this generation might mark a period of transition. This transition is one that requires information in order to survive, and for people to immediately recognize the need to have some privacy. People favor privacy, and there is now a way in which technology can assist one in attaining this freedom. The internet can provide the safety net that most people wish for when it comes to their private lives. However, people are not using these avenues to protect their lives. There is the presence of data encryption software that may allow people to live their lives as they see fit, and it is only through asking that one may be able to look into someone else’s life. However, as the article goes on to suggest, individuals are now trying to get the best out of the technological advancement period by exchanging information in order to get information. The lives of any individual who is worth news can be easily accessed, and their lives made public. This is what the change in times is also bringing forth. People are now exchanging their ideals for a less subtle way of life, which implies that prying has become a way of life for most people. This has become a way of life for the American people. Everybody is now linked through the mere touch of a button as this is quickly becoming a wired world. In conclusion, privacy is an important aspect of any society. Privacy was not something that people were familiar with, and that the evolution of time has brought some kind of peace to some people. Now, one can only see what another chooses to show the public. However, it is high time people stop lowering their standards to some of the crucial

Arts Paper Essay Example | Topics and Well Written Essays - 1000 words

Arts Paper - Essay Example The painting of The Last Supper is originally painted on the backside wall of the dinning hall at the Dominician Convent of Stella Maria delle Grazie in Italy. There arise certain questions regarding the lightening, types of furniture used, and the seating arrangements. The historical fact and the Holy Bible clearly says that the supper was given on an evening. But in contradiction Leonardo has used daylight effect at the window which appears at the back end of the painted scene. In those days the type of tables used for dining were not straight on the other hand here Leonardo has painted a straight table where all the members could be seen. Leonardo seemed to have had a very brilliant notion while painting. He has given the daylight effect only to emphasize on the meaning of the painting and to focus on the members who were seated along with Jesus Christ at the centre. If he had used a round type or other rectangle type of table he would have failed to bring into focus the other disciples. If Leonardo had chosen night time effect he would have been unsuccessful in giving a full shape to the scenic background. The light effect is an additional success of the painting. It is very simple to understand, the light effect is the centre of attention for the painting. Otherwise the implication would have been fallen short of success. We could see and identify all the characters who attended the Last Supper with Christ and moreover the type of food served is also brought into focus, wine and bread. The one painting has a strong historical background. It was the last supper and so ha has painted at the end wall of the building, and the striking feature is that it will appear as if Christ and his disciples are sitting in reality in the same hall and since he had chosen the end of the hall it has the look of continuity as if the hall has an extension. The type of paint used by Leonardo was also a different attempt. He attempted â€Å"tempera†, a sort of paint that